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Course literature in Marketing & Public Relations

All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.

1,493 Books

Green Advertising and the Reluctant Consumer by Kim Sheehan, Lucy Atkinson

Green Advertising and the Reluctant Consumer

Kim Sheehan, Lucy Atkinson

547 kr

The Psychology of Consumer Profiling in a Digital Age by Barrie Gunter

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

645 kr

Pioneering African-American Women in the Advertising Business by Judy Davis

Pioneering African-American Women in the Advertising Business

Judy Davis

547 kr

International Public Relations by Ian Somerville, Margalit Toledano, Maureen Taylor, Owen Hargie

International Public Relations

Ian Somerville, Margalit Toledano, Maureen Taylor, Owen Hargie

617 kr

Consumers in Context by Gordon Foxall

Consumers in Context

Gordon Foxall

771 kr

Accountable Marketing by Craig Gugel, David W Stewart

Accountable Marketing

Craig Gugel, David W Stewart

925 kr

Marketing the Public Sector by Seymour H. Fine

Marketing the Public Sector

Seymour H. Fine

687 kr

Trust, Power and Public Relations in Financial Markets by Clea Bourne

Trust, Power and Public Relations in Financial Markets

Clea Bourne

617 kr

Public Relations and Participatory Culture by Amber Hutchins, Natalie Tindall

Public Relations and Participatory Culture

Amber Hutchins, Natalie Tindall

645 kr

Truth in Marketing by Thomas Anker

Truth in Marketing

Thomas Anker

351 kr

Marketing Graffiti by Mike Saren

Marketing Graffiti

Mike Saren

603 kr

Crowdsourcing for Filmmakers by Richard Botto

Crowdsourcing for Filmmakers

Richard Botto

585 kr

The Dark Side of CRM by Ana Isabel Canhoto, Bang Nguyen, Lyndon Simkin

The Dark Side of CRM

Ana Isabel Canhoto, Bang Nguyen, Lyndon Simkin

785 kr

The Routledge Companion to Critical Marketing by Janice Denegri-Knott, Mark Tadajewski, Matthew Higgins, Rohit Varman

The Routledge Companion to Critical Marketing

Janice Denegri-Knott, Mark Tadajewski, Matthew Higgins, Rohit Varman

841 kr

Brand Transformation by Keith Glanfield

Brand Transformation

Keith Glanfield

701 kr

Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb

701 kr

Psychological Foundations of Marketing by Allan J Kimmel, Allan Kimmel

Psychological Foundations of Marketing

Allan J Kimmel, Allan Kimmel

589 kr

Demographic Targeting by James A. Pooler

Demographic Targeting

James A. Pooler

743 kr

Public Relations in Hyper-globalization by Takashi Inoue

Public Relations in Hyper-globalization

Takashi Inoue

673 kr

The Advertising Handbook by Helen Powell, Iain Macrury, Jonathan Hardy, Sean Brierley

The Advertising Handbook

Helen Powell, Iain Macrury, Jonathan Hardy, Sean Brierley

645 kr

Strategic Brand Licensing by Maria Cristina Longo, Pete Canalichio

Strategic Brand Licensing

Maria Cristina Longo, Pete Canalichio

547 kr

Sustainable Marketing Planning by Neil Richardson

Sustainable Marketing Planning

Neil Richardson

560 kr

Responsible Marketing for Well-being and Society by Emma Surman, Louise M. Hassan, Michael Saren, Miriam McGowan, N. Craig Smith, Rohit Varman

Responsible Marketing for Well-being and Society

Emma Surman, Louise M. Hassan, Michael Saren, Miriam McGowan, N. Craig Smith, Rohit Varman

645 kr

Corporate Social Responsibility and Marketing Ethics by Honorata Howaniec

Corporate Social Responsibility and Marketing Ethics

Honorata Howaniec

547 kr

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