Bachelor in Marketing Management
Course materials for 52032 at Jönköping University, shared by classmates.
Notes
CCC theories
Notes
Course_Wrapup_Slides_2025
Lecture
L_8 Consumer Law S
Other
L2_entrepreneurship_CCMNV2025_to share
Other
L3_business models_CCMNV2025_to share
Other
L8_coursewrapup_CCMNV2025_to share
Other
Lecture 6 notes_Final
Other
Lecture 7 Communication SV
Notes
Lecture1_Slides_Kick off session and introduction to business digitalization
Notes
Lecture2_Slides_Digital innovations
Notes
Lecture3_Slides_Diffusion of digital innovations
Notes
Lecture4_Slides_Managing digital transformation process and digital platforms
Notes
Lecture5_Slides_Artificial intelligence and big data
Notes
Lecture6_Lecture_Structural changes in organizations and implications of digitalization
Notes
Lecture7_Slides_Interplay of digital innovations, industries and institutions
Other
Marketing communication for entrepreneurs Final 1
Summary
Marketing in New ventures
Notes
Purchasing I
Summary
Slides Value SV
Other